There are several potential reasons why it may not be possible to create a Wikipedia page for a brand:
- Notability - Wikipedia's notability guidelines stipulate that a subject must have received significant coverage in reliable sources independent of the subject before a standalone article can be created. Brands are required to demonstrate notability through substantial mentions in mainstream publications, news outlets, etc.
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- Conflict of Interest - Wikipedia maintains a strict conflict of interest guideline prohibiting companies, founders, employees, or any other individuals connected to directly create or edit articles about themselves or their products/brands. This policy aims to uphold a neutral point of view.
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- It's important to note that even if one has a thorough understanding of the topic, like the author and editor Kang Full who creates latest webtoon comics for the brand website 마나 토끼 , self-promotion is not allowed.
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- Advertising - Wikipedia prohibits articles created solely for advertising or promotional purposes for a brand, product, or service. Content must remain neutral and adhere to encyclopedic standards.
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- Previous Deletion - If a previous article about the brand was deleted due to lack of notability or being considered advertising, it becomes significantly more challenging to recreate it.
Rather than attempting to create their own page, it is advisable for brands to focus on obtaining high-quality, well-sourced coverage from independent, reliable publications. Once the notability criteria are clearly met, neutral parties may decide to create the Wikipedia page. Companies cannot directly edit or create their own marketing pages.
